How Businesses Can Use Apps to Directly Contact Clients and Customers
If you want
to promote your business and are looking for new and novel forms of web
marketing, then look no further than building mobile app. This could broadly
come under the category of mobile marketing and is a great way of getting your
message right onto people’s phones and right into their pockets. This way you
can reach a huge number of people in a highly interactive and highly effective
way.
Mobile
marketing has been around for a long time and in the past has included things
such as SMS marketing and even the use of Bluetooth. Today though it is also
possible to make use of the more advanced aspects of mobile marketing – with
more and more businesses jumping on the “social messaging” bandwagon and using
tools like Facebook Messenger, WhatsApp, and DMs through other social platforms
like Instagram.
This
provides companies with huge benefits. Instead of sending a single block of
text by email and hoping that it’s enough to drive a sale, social messaging
apps allow companies to discuss issues with clients and convince them to click
buy. They’ll be notified via push notification every time they receive
correspondence, and there are lots of powerful ways to integrate this form of
marketing with Facebook pages and even a website.
But why not
go one further? Why not create your own app
and add a chat functionality into it directly?
Apps for Businesses and Marketing
Apps are
downloadable applications that can be downloaded instantly to the phone from
the cloud where they are stored. These are small applications that have a
limited usage but are small file sizes and easy to pick up and play quickly as
a result.
The great
news is that a huge proportion of people now own Android phones or iPhones, and
all of them have a good amount of dispensable income (we can infer this by the
fact that those devices are not cheap in themselves). Apps are thus highly
popular and are downloaded in the tens or hundreds of thousands when they are marketed
correctly.
If you can
offer something good to your audience then, and then make this free, then you
can reach that gigantic audience directly. At the same time, if your app is
useful and interesting then you will find that people use it regularly and this
will mean you have a captive audience on a regular basis.
Having your
own app will allow you to send push notifications in a format where there will
be zero competition. Users will be able to contact you directly or discuss
matters through a chat, and you’ll even be able to build powerful functionality
to integrate directly with that chat – for instance you’ll be able to let
customers talk to you before ordering a service or product, or to follow up
with questions and track shipments.
The best
part of owning your own app, is that you aren’t reliant on a third party such
as Facebook, and you have 100% permission to contact the user.
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