How to Create an Instagram Account | How to Sell From Instagram

How to Create an Instagram Account

The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then this is an ideal way to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further.

But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. A good example of this might be law, or perhaps insurance. If you run a life insurance company for example, then how can you express this in a visual way that will be interesting and engaging for your readers?

Do you post facts and figures? Bar charts? Statistics?

Likewise, if you are a corporate consultant, or an investment firm… how can you encourage people to get involved?

The answer is to find what it is that your business is really about and what it is that you are really selling: how does your service or product make people feel? What are the pain points or fears that drive them to buy from you? 

Understanding this is what will allow you to communicate the purpose of your business through images.

So to use the example of life insurance, this is a business that ultimately sells peace of mind to people who love their families. Therefore, the best way to promote yourself through Instagram might be to share posts of families that are doing things together. You could share ideas for activities and days out, or tips on how to provide for your family. Did you know that the most popular hashtag on Instagram is love?

Likewise, if you are a business consulting firm, then you might want to promote the idea of successful business and exciting startup opportunities. That might mean posting images of attractive looking offices, successful business men, or tips for business.

The danger as some companies will see it, is that you stray too far from the product or service, or that you in some way make your business appear glib.

But this is the mistake. Embrace being interesting and attractive – that isn’t unprofessional! Remember that you need to provide value in order for people to follow your brand. If you can’t do that, then people won’t have any motivation to keep consuming your content.

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How to Sell From Instagram

Instagram is an incredibly popular and potentially hugely powerful marketing tool. Did you know that Instagram has 1 billion active users? That’s 1/7th of the population!

Moreover, Instagram is extremely effective when it comes to promoting products and brands that have any kind of visual appeal. This will allow you to create an account filled with pictures of people using your products or services, or living the lifestyle that you are promoting. That can be highly motivating and encouraging for your followers, and thereby ultimately encourage them to make a purchase.

But how do you go about turning those views into sales? 

This is where things can get a little trickier, and the problem here primarily lies with the fact that Instagram doesn’t let you place live links in your descriptions. You can include the URL sure, but your users won’t be able to simply click that link in order to be taken to the store page. And what this means, is that they likely won’t make the effort to go there – and you can’t elegantly convert those views into sales.

So what can you do? What some marketers will do, is to add the buy link in their bios. The text that is used as the image description can then point to that link (link in bio!) and this way, interested viewers can follow it.

This still isn’t perfect however, and what many creators will end up doing, is changing that link practically every day as they update their page with new offers. A better option then would be to link to a storefront, and then to simply move the hottest items to a more prominent position in the store as they are promoted on Instagram.

Better yet though, would be to link directly to the product. Thankfully there are a few ways to do this now. One is by using an Instagram story, which is an image that appears for a short duration of time. If you have 10,000 followers OR a verified account, then you can use this in order to link directly to any items you like – the user just has to swipe upward.

Otherwise, you might be able to use ‘Shopping on Instagram’. This relatively new tool allows images to directly link to buy pages through tags. It’s not available for everyone, and you will need your business to be approved first. But if you can manage it, this has huge potential for sales.

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